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With the rapid development of different disciplines, we have set up Column to deeply explore, comprehensively report, and focus on highly innovative and highly academically valuable scientific research results in the research fields covered by each journal. Column brings together the best topics selected by the Editor-in-Chief’s and Editorial Board’s teams based on the future academic trends and the latest research hotspots of different disciplines around the world to publish high-quality scientific research and academic results after soliciting contributions and rigorous peer review.
Result | page
Innovative Approaches to Intellectual Property and Branding in Design: Navigating Protection, Strategy, and Business Impact
Summary:
Innovative Approaches to Intellectual Property and Branding in Design: Navigating Protection, Strategy, and Business Impact explores the evolving landscape of intellectual property (IP) and branding within the design industry. The paper examines innovative strategies for protecting design assets, the role of branding in enhancing business value, and the strategic management of IP to drive business success. It highlights key challenges and opportunities in aligning creative work with legal protections, and how businesses can leverage IP and branding to differentiate themselves in a competitive market. This research provides insights into effective IP management and its significant impact on business growth and innovation in design.
Release date: 2024