Innovative Approaches to Intellectual Property and Branding in Design: Navigating Protection, Strategy, and Business Impact explores the evolving landscape of intellectual property (IP) and branding within the design industry. The paper examines innovative strategies for protecting design assets, the role of branding in enhancing business value, and the strategic management of IP to drive business success. It highlights key challenges and opportunities in aligning creative work with legal protections, and how businesses can leverage IP and branding to differentiate themselves in a competitive market. This research provides insights into effective IP management and its significant impact on business growth and innovation in design.