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ARTICLE

Decoding Nazi antisemitic visual propaganda: A thematic analysis

Jahandar Jabarov1*
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1 Department of Social Sciences, Baku Slavic University, Baku, Azerbaijan
AC, 025290069 https://doi.org/10.36922/AC025290069
Received: 15 July 2025 | Revised: 12 November 2025 | Accepted: 14 November 2025 | Published online: 8 December 2025
© 2025 by the Author(s). This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution -Noncommercial 4.0 International License (CC-by the license) ( https://creativecommons.org/licenses/by-nc/4.0/ )
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Abstract

This article explores the profound influence of visual propaganda in Nazi Germany, focusing on its role in fostering antisemitic sentiments. By systematically analyzing 22 visual artifacts from Nazi propaganda, this study uncovers the key themes of dehumanization, economic manipulation, and political subversion that were instrumental in spreading hatred against Jews. The analysis demonstrates how these themes were strategically employed to desensitize the German populace to Jewish suffering, justify discriminatory policies, and mobilize public support for the Holocaust. The distribution and co-occurrence of these themes reveal a multifaceted approach, with a predominant focus on dehumanization paired frequently with political subversion to portray Jews as existential threats. This dual narrative was effective in normalizing violence and persecution. The study contextualizes these findings within existing literature on propaganda and highlights the enduring impact of these techniques on societal beliefs. The findings reveal that Nazi visual propaganda strategically employed themes of dehumanization, economic manipulation, and political subversion to instill antisemitic sentiments. Dehumanization was the most prevalent theme, often paired with political subversion, to depict Jews as both subhuman and political threats. Economic manipulation reinforced stereotypes of Jews as greedy and corrupt. These visuals effectively normalized hatred, justified discriminatory policies, and mobilized public complicity in the Holocaust.

Keywords
Antisemitic propaganda
Nazi Germany
Visual propaganda
Dehumanization
Economic manipulation
Political subversion
Funding
None.
Conflict of interest
The author declares no conflict of interest.
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