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ARTICLE

Cognition and cultural mediation: The influence of semantic priming on the perception of a painting

Anna Beatriz Vieira Muniz Donatelli1†* ,  Giovane Diniz1† ,  Ana Raisa da Luz1 ,  Marília Nunes-Silva2
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1 Program in Arts, State University of Minas Gerais, Belo Horizonte, Minas Gerais, Brazil
2 Department of Music, School of Music Education, State University of Minas Gerais, Belo Horizonte, Minas Gerais, Brazil
AC 2024, 2(3), 2105 https://doi.org/10.36922/ac.2105
Submitted: 25 October 2023 | Accepted: 20 February 2024 | Published: 26 June 2024
© 2024 by the Author(s). This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution -Noncommercial 4.0 International License (CC-by the license) ( https://creativecommons.org/licenses/by-nc/4.0/ )
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Abstract

The information about artworks presented in artistic exhibitions serves a crucial function of cultural mediation. Texts offered to the public in an exhibition can induce the perception and interpretation of an artwork. This research aimed to verify the extent to which the presentation of a text can influence the perception of visual artwork. We hypothesized that the semantic priming provided by a text can induce the participants’ interpretation of an artwork. Sixty undergraduate pedagogy students participated in the study, randomly divided into three groups with each containing 20 individuals. In this research, participants were instructed to observe an image of a painting and subsequently marked the figurative elements they could identify. Before that, the first group received the correct textual information before observing the painting; the second group received a fictitious text unrelated to the painting’s theme; and the third group performed the task without receiving any information. We found that there was a significant difference between the recurrences of original and fictitious words and between the original and random words. Therefore, this study brought greater clarity regarding the effects of semantic priming on the perception of artworks.

Keywords
Cultural mediation
Priming
Visual interpretation
Funding
This work was supported by the Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES – Brasil, through Auxílio Financeiro à Projeto Educacional ou de Pesquisa – AUXPE.
Conflict of interest
The authors declare no conflict of interest.
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