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RESEARCH ARTICLE

Cultural value orientation and attitudes toward workplace gender equity across generations: Insights from Delhi and National Capital region, India

Nasrina Siddiqi1* Bhumika 1
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1 Department of Psychology, Kamala Nehru College, University of Delhi, New Delhi, India
Submitted: 5 December 2022 | Accepted: 12 October 2023 | Published: 16 November 2023
© 2023 by the Author(s). Licensee AccScience Publishing, Singapore. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution -Noncommercial 4.0 International License (CC BY-NC 4.0) ( https://creativecommons.org/licenses/by-nc/4.0/ )
Abstract

The present research aims to explore the role of Hofstede’s cultural values and conformity in shaping people’s attitudes toward workplace gender equity (WGE). Furthermore, it explores the mediating role of conformity between cultural values and WGE using the Hayes Process Macro. Results reveal that both cultural values and conformity significantly predict employees’ preference for gender equity, and conformity significantly mediates the relationship between ones’ cultural orientation and their attitudes toward gender parity. Furthermore, gender, sector, and generation-based comparisons on the aforementioned variables indicate significant differences. The study has important implications as it proffers a theoretical model that explains the various contextual factors responsible for employees’ gender-related attitudes.

Keywords
Cultural value orientation
Workplace gender equity
Conformity
Hayes Process Macro
Mediation
Funding
None.
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Conflict of interest
The authors declare that they have no competing interests.
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