AccScience Publishing / JCAU / Volume 6 / Issue 1 / DOI: 10.36922/jcau.0953
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ORIGINAL RESEARCH ARTICLE

Study on the development path of cultural tourism integration in Yubai Village in the context of rural revitalization

Mingyue Li1 Mingjing Yang1 Yihong Luo1 Dehao Zheng1 Matt Fu1*
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1 Department of Landscape Architecture, School of Architecture and Urban Planning, Beijing University of Civil Engineering and Architecture, Beijing, China
Journal of Chinese Architecture and Urbanism 2024, 6(1), 0953 https://doi.org/10.36922/jcau.0953
Submitted: 16 May 2023 | Accepted: 12 July 2023 | Published: 28 February 2024
(This article belongs to the Special Issue Reshaping Rural China)
© 2024 by the Author(s). This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution -Noncommercial 4.0 International License (CC BY-NC 4.0) ( https://creativecommons.org/licenses/by-nc/4.0/ )
Abstract

As a historical node on the coal transportation route along the Old Road of Western Beijing, Yubai Village served as an important business travel station. However, as time passed by, the Old Road of Western Beijing transport line gradually declined, the Mentougou District coal yard shut down, the service function of Yubai Village disappeared, and the local industry development became slow, necessitating revitalization of the village economy. At present, rural revitalization has become an important strategy to promote rural modernization, and Yubai village has ushered in new opportunities for development. The village can rely on its regional advantages, adjust its own development direction, and become a distribution center on the tourism route. Based on the previous field investigation and literature review of Yubai Village, this paper integrates the current resources of the village, analyzes its realistic development predicament, and, from the perspective of culture and tourism integration, proposes new strategies suitable for the development of Yubai Village, such as improving the overall reception services, improving the village landscape node, improving the village road system, carrying out research and education activities, and developing derivative cultural and creative brands. The purposes are to extend the stay time of tourists and give full play to the function of a service station, realize the revitalization of industry, promote the economic development of the village, and provide a reference for the development of similar villages in the future.

Keywords
Rural revitalization
Integration of culture and tourism
Yubai Village
Service station
China
Funding
None.
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Conflict of interest
The authors declare that they have no competing interests.
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Journal of Chinese Architecture and Urbanism, Electronic ISSN: 2717-5626 Published by AccScience Publishing