Technological innovations can drive eco-friendly organizational processes by optimizing the use of scarce resources. The relationship between technological innovation and sustainable performance depends on the type of innovation and its impact on business activities and specific resources. If these resources are inimitable and irreplaceable, the organization can develop a competitive advantage, thereby enhancing sustainable performance.

Issues such as pollution, resource scarcity, and environmental concerns make sustainability a critical matter for organizational survival. Organizations increasingly adopt green human resource management practices and green innovation to address these challenges. Technological innovations related to the production of products and services with a minimized environmental impact significantly influence sustainable performance.

It is essential to study the factors initiating green innovation, human resource management (HRM) practices tied to environmental management, and the strategic role of human resources in shaping these practices. Organizations striving for sustainable performance must embrace environmentally friendly approaches, such as green human resource management (GHRM).